Submitted by: Alan Jones
If you have been looking at live chat software while attempting to figure out if the customer service tool is right for your web business, you may well end up thinking about downloading it. For those that are on the cusp of deciding if a live chat application is the right choice or not here are ten great reasons why you should think about taking full advantage of all the unique features that the right live chat application can offer your website.
Great First Impression- One of the great aspects of a live chat application is the fact that it offers browsers a quick reassurance that your company is real and able to answer any requests, which increases the likelihood that they will make a purchase.
Risk Free in most cases- Most live chat software companies offer a free trial or a money back guarantee which means you have no reason not to take the software out for a test run to see just what everyone is talking about.
The ability to multi-task- Utilising live chat software allows you to talk with multiple customers at one time so that you can easily address the concerns of all your customers without forcing them to wait for answers, making it a much better choice over a customer service phone service.
Language conversion- One of the top perks for international businesses is the fact that many live chat programs come with conversion tools so that you can speak to browsers in any language that they require. Therefore, you increase the scope of potential clients and satisfy browsers that you previously would not have been able to communicate with, increasing your sales across the world.
New leads- The live chat application is a great way to drum up new leads for your business since you can casually chat with browsers and turn customers into mega-customers as you introduce new information to browsers about your products or services that they otherwise may not have been aware of.
Reinforcement of your Brand Name- Since most live chat downloads allow you to customise your chat box, software, with different designs, you can make sure that customers see your brand name throughout the process, helping to reinforce your brand so that even if they do not make a purchase your brand will stick with them.
Scaled software- Most of the packages will adapt to your company as it grows, which means that you can start small and if your business expands you can scale up your live chat software application to match, so that it is always a great choice for your business regardless of which size.
Web Console Based- Many systems allow you to use your live chat application over the web along with proprietary software so that you can manage it from any location or hire agents to run your software for you so you can attend to customer needs. This is an excellent plus, given the fact that all they need is access to a web browser to complete any customer conversations.
Instant customer feedback and marketing information
When you use your live chat to talk to customers you will be able to instantly gather their customer feedback making it easy to gather marketing information without actually having to launch a campaign, saving you a great deal of time and hassle.
Quick Stats — At the same time that you can gather information about customers, you can also collect stats about your customers such as where they are located, the type of internet they use and more so that you can optimise your interactions with them.
About the Author: Alan Jones currently manages the Marketing Operations of Web Site Chat (
), the developers of a State of the Art live Chat software.